Social Media Marketing
Social Media Marketing
Social media marketing can be defined as the use of all social media platforms available to your company to promote the brand or your products.
On a more detailed level, social media marketing includes the design and management of relevant marketing campaigns, according to specific business goals and according to the firm’s desired social media direction, aim, and objectives.
Social media marketing for solving customer problems in real time
To keep it simple, social media marketing refers to the process of using various social media platforms to engage with users and followers, with the scope of gaining additional website traffic and brand awareness, that later on converts in sales of products.
In straightforward terms, social media marketing can be seen as all marketing activities taking place on websites that provide different social events to their users.
For example, the Facebook social networking site that allows its users to share status updates, photos, create and join events and much more, while Twitter is a social media platform explicitly designed to let its users post short updates in the form of messages.
Social media marketing is not all about into the discovery of new content such as news stories, but also about building content that results in relevant links that can further support your company’s overall SEO efforts.
Most consumers that perform searches on social media sites will find your social media content and in return engage more with your website and e-commerce platform, and consequently drive more traffic and more sales.
Social media marketing can also have a substantial positive impact on the relevancy of your overall search results, either within that particular social media platform or across all available search engines.
While social media marketing might sound easy, coming from the mouth of the young generation that spends all day online, in reality, social media marketing is a real art of promoting your business, that requires significant time to research, test and trial, before it reaches its full potential.
That’s why our team of social media marketing experts have mastered the most popular social media platforms that any brand can use for marketing purposes.
Platforms such as Facebook, Instagram, Twitter, Pinterest, Linkedin, and YouTube are pure marketing and SEO goldmines if used to target the relevant consumer segments, at the right times, and with the right content.
Our experts understand that social media marketing is more than a powerful way for companies to reach potential customers but a way of interacting with customers and solving problems in real time.
Employ the most relevant social media marketing for your business
If your company has an online presence such as a website or an e-commerce platform and you are not yet speaking to your audience through social media platforms, you are losing money right now!
Call the IT Hub team today and learn how social media marketing can bring success to your business by finding and targeting relevant customers, and turn them into the most ardent brand advocates in no time.
To help you achieve your company's marketing and branding needs, our social media marketing experts will engage in real-time content creation, in the form of text and image updates, videos, all types of relevant content that drives audience engagement, improve your business's online image and drives sales.
Before our experts begin creating a social media marketing campaign for your brand, they will assess your long-term business’s goals.
Creating a social media marketing campaign without the proper understanding of your company’s ethos, aim, and objectives is a failed strategy even before it starts.
That is why, when you call us asking for help with your social media marketing strategy and campaigns, be prepared to answer the following questions our experts might ask:
- What is your company looking to achieve through the use of social media marketing?
- Who is the consumer segment you are targeting for with your social media marketing campaigns?
- What kind of strategic communication message do you want to send to your consumer segment via the social media marketing campaigns?
While the above questions might sound irrelevant, they are critical to understanding what your goal is, and who you are seeking to target as your consumer segment for your products.
For example, if your company sells fashion products, given their very visual nature, with the use of Instagram and Pinterest, you can get a lot of value if the right age segment is targeted with the right products.
On the other hand, most business-to-business companies should get better ROI by promoting via Twitter and Linkedin.
Social media marketing to create & retains brand identity and consistency
Once these simple criteria are implemented and respected, all social media marketing campaigns will help with the following goals:
- Increase website traffic thanks to the fast-growing number of social media followers
- Raise brand awareness fast, as the social media marketing campaigns often target influencers and their followers
- Create a positive brand identity and more brand associations with relevant, vital players
- Improve the brand communication strategy by interacting with key audiences
It is also important to know is that once a social media marketing campaign starts, it must keep it going as the bigger your network of followers gets, the more engaged they are, and that leads to faster ROI and shorter times to deliver on the company’s marketing goals.
A well-designed and implemented social media marketing campaign can deliver a consistent brand image across each social media platform, according to their unique environment.
As such you company retains its core identity and consistency.
Also, it allows your company to track the movements of key competitors, which in return can provide valuable data for SEO, via keyword research and other critical insights.
Finally, it allows for data measuring with analytics and determines the success of your social media marketing campaigns, when it matters the most.
Social media marketing
Social media marketing is more than a powerful way for companies to reach potential customers but a way of interacting with customers and solving problems in real time.