What is WordPress? – A Story Of Today’s Most Popular CMS
As a web designer, choosing the right platform to construct a new website for a client is not easy.
However, this simple step is one of the most critical to your online success.
Therefore, before you decide, you should know, compare, and consider the flexibility, cost and functionality of each available platforms.
Today we are looking at WordPress, the world’s most popular open-source tool for creating websites. That’s not by accident, as the platform is capable of creating a wide range of websites.
From personal portfolios to corporate business websites, even big-name brands such as Sony Music, MTV News, CNN, and Mercedes-Benz use WordPress website platform.
What is WordPress?
So what is WordPress? WordPress is a popular open-source content management system that does not require coding experience to produce a website.
The software is free – you are free to install, use and modify to suit your requirements.
Downloading (the software) is entirely free. However, while anyone can use it without any cost, there are premium services, such as themes, plugins and security services you’ll have to buy and add to your website for extra functionality.
Why should you choose WordPress for website design?
WordPress supports all media types
Since WordPress doesn’t limit the use of any significant media types, you can add a broad mixture of videos, images and text to your site.
This creative freedom alone gives you a significant advantage in today’s competitive market seeking to gain customers’ attention.
WordPress is easy to manage
Once installed – in order to install the software, you need a hosting package, more for that in this article here – the platform allows you to update your themes and plugins from within the admin dashboard.
It is easy and fast, as WordPress has a built-in update management system. Furthermore, the platform notifies you of any available updates so that you can get the newest version of the software by just clicking a button.
Moreover, you can protect your data with a backup plugin against potential hacking attempts and even accidents by storing backups safely on remote locations.
WordPress is SEO-friendly
It is essential to understand that creating a website with WordPress doesn’t guarantee success in itself. You still have to take care of search engine optimisation.
Luckily, WordPress offers a various selection of plugins like Yoast SEO or SEOPress, designed to boost your rankings on the search engines and augment your posts with meta description templates and linking suggestions.
WordPress is open-source
A great thing is that the platform is continuously evolving. In addition to that, being an open-source platform, anybody can contribute with code, updates, and better ideas.
WordPress.org vs WordPress.com
WordPress.org and WordPress.com are two entirely diverse platforms. Beginning designers and even our customers often ask which one is more advantageous — WordPress.org or WordPress.com?
It is a simple beginner issue and confusion, which leads them to choose the platform that is not suitable for their needs.
However, the main difference between them is the hosting aspect of your website.
WordPress.com provides the user with a free hosting service. You don’t have to look for a web hosting platform, pay for hosting or operate a web server.
On the other hand, with WordPress.org, you have to take care of hosting your website.
When to use WordPress.com
Let’s detail a bit of the WordPress.com. If you choose to use this option, you don’t have to pay for the hosting or the maintenance of your website. Their basics plan is free, but there are some paid packages as well.
In the free plan option, you have a subdomain (yourwebsite.wordpress.com), and you also have 3GB of data you can use. However, this free option includes ads that some find very annoying.
However, if you purchase their business plan, you’ll gain the option to install your own themes and plugins.
One of the most helpful tools in WordPress are themes and plugins because they help you to customise your website design, so their loss is a considerable disadvantage.
Overall, WordPress.com will provide you with an excellent platform for simple blogs and basic websites. However, if you are looking for more flexibility, and you want your site to grow in the long term, this might not be the most suitable platform for you.
When to use WordPress.org
The other alternative, the WordPress.org, requires you to have your own hosting provider.
Installing the software on your hosting package is pretty easy, and you don’t even have to change your DNS as the software does it automatically for you.
When compared with the other alternative, this option has much more customisation choices. Here, you can use custom website themes and install plugins, modify your website according to your company and your audiences’ needs.
If you are looking for a flexible platform that you can fully control and manage, this is the best option.
Even if it has a bit more learning process, in the long term you can earn more success.
While WordPress.com provides your website with an automated build and management system for many of the tasks, WordPress.org gives you the control to customise, manage and grow your site.
If you are still not sure how to build a website, or you need any help, give us a call today for a free consultation. We’re always here to help!